A new dawn is breaking for online video. As the Internet has become an essential part of our daily lives, so too has the role of big data and artificial intelligence technology in connecting us has increased. More than ever before, big data is enabling activities that were once thought impossible or even unachievable to plan and produce high-quality content on demand at any given moment. It’s also enabling businesses to reach their full potential—and this transformation has been accelerated by powerful digital platforms like YouTube, Instagram, and Facebook. Here are five emerging trends that will drive the digital transformation of enterprise video at large and small scale across industries, product lines, and verticals in the coming decade.
Video as data
In a world of high-quality, timely, and affordable video, it’s no secret that consumer demand is turning toward data-driven content. Consumers want to know what they’re watching, and they want to be able to see the same thing at different moments and in different places. This is especially true in the 21st century, when consumers want to be able to watch video ads in multiple languages, see ads on different devices, and see ads that influence their buying decisions. Big data, machine learning, and artificial intelligence are driving these trends. These technologies are helping to power new media platforms like social media and online video, and these systems are making it easier for marketers to create and produce highly accessible, relevant, and personalized content for their audiences.
Video as a service
Big data and AI are now enabling video to be more than just data. With the rise of online video platforms like YouTube, Netflix, and Instagram, video has become a core component of every consumer’s digital experience. These platforms enable video creators to create and distribute high-quality, relevant, and personalized content on demand. They can also be used to create consumer experiences that push the boundaries of what consumers expect from digital goods and services. North American companies are using video platforms like YouTube, Instagram, and Netflix to drive massive consumer interest in their products and services. European businesses are using Google+, Facebook, and Slack as essential digital platforms to drive valuable consumer engagement. Asian companies are using Google, Facebook, and LinkedIn to drive global consumer interest in their products and services.
Virtual reality and virtual reality for video
VR and VR for video have been around for a while, but they’ve seen rapid growth in the last decade or so thanks to the rise of Facebook and Instagram. These platforms enable consumers to watch live video and see virtual reality models, as well as perform two-delta squidduggery, in the comfort of their homes. VR for video has many similarities to traditional video. The primary difference is that VR video is created and consumed by the consumer, and not just the software. The consumer’s body is the virtual reality engine, and it’s these technologies that are driving the transformation. VR for video has also seen rapid growth thanks to the popularity of Google’s Cardboard virtual reality app. Consumers are now more interested in VR as a way to get their news, social media, and entertainment news safely and efficiently delivered to their screen. VR for video is now also seeing a shift toward feature-rich VR headsets like the Samsung Gear VR or the Play VR glasses. These high-end VR devices let consumers see and interact with virtual reality content in a new way tvbucetas.
5 significant digital transformation trends across enterprise video in the next decade
In order to drive the transformation, it’s vital that enterprises understand and embrace five significant digital transformation trends that will impact their business in the coming decade. 1. New business models: Video sales and marketing will become more diverse, with more brands and channels available, as well as more capable digital advertising platforms. 2. Digital transformation through partnerships: Digital transformation partnerships will become more common, with digital advertising platforms, brands, and channels becoming more closely intertwined. 3. Tackling silos: The silo strategy—the process of identifying and solving large-scale problems while maintaining smaller-scale business solutions—will become more important in helping enterprises tackle digital transformation challenges in a more integrated fashion. 4. Seamless digital delivery: Digital transformation will ensure that customers see and buy from brands that they trust. 5. Digital transformation as a business value: Digital transformation can provide an added value to your business by providing new opportunities for your customers, such as more lucrative cash-back offers or free products.
AI and Big Data in video
AI and big data are now transforming the video market, and it’s key to think about the next decade as much as possible in terms of digital transformation. First and foremost, we’ll have to realize that AI is not an “assembly line.” It doesn’t start with a specialized computer that can put together the necessary algorithms and tools to execute any given task. Instead, it grows and matures through experience, providing the research, tooling, and data to help build the ultimate AI computer. Second, as AI is equipped to tackle increasingly complex tasks, companies will have to adopt a strategy to ensure that they are managing their customer data in a way that protects customers’ privacy and security. This will require the adoption of new data management practices, such as data encryption and data visibility, which will require companies to have data management processes in place that account for factors such as data protections, data encryption, and data visibility.
Digital transformation is a crucial and rapidly growing factor in business strategy. It brings with it exciting opportunities for businesses of all sizes, and it provides a unique platform for individuals and organizations alike to work together on digital transformation. With the following trends emerging, it’s important for enterprises to understand and embrace them in order to drive the transformation.
Tackling silos: The silo strategy—the process of identifying and solving large-scale problems while maintaining small-scale business solutions—will become more important in helping enterprises tackle digital transformation challenges in a more integrated fashion.
Seamless digital delivery: Digital transformation will ensure that customers see and buy from brands that they trust. Digital transformation as a business value: Digital transformation can provide an added value to your business by providing new opportunities for your business.
Digital transformation as a business value
Digital transformation can provide an added value to your business by providing new opportunities for your business. Digital transformation can help your business reach a new level of engagement with your customers. As the leader in digital transformation, you will be responsible for creating relevant digital experiences that personalize the user and allow them to choose their favorite brand. Digital transformation can also help your business grow. By partnering with strategic partners, you can access the full landscape of technology and digital strategy to help your business grow through digital transformation.